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My Three Words for 2014 – Taking up the challenge

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Here I am, jumping on the Three-Words bandwagon created by the one and only Chris Brogan. It’s a tradition that I am more than happy to adopt because of its elegant simplicity. Three words, no more, no less, that serve as inspiration, clarity, and focus for the upcoming year. Three little words that can make a difference in how you feel and how you live. Three little words that can be the difference between ‘more of the same’ and ‘the year things got better’.

Seeing how this is my first attempt at crafting a Three-Words focus for the year, I struggled at the onset with how to really approach this. Do I focus on work? Do I focus on personal life? Do I go all philosophical? Then I realized, why does it need to be limited to one aspect of my life? Why can’t there be three words that transcend my whole being? I can, and will, choose three words to make me better across the board.

Let’s start the insanity…

1) Encourage – Encouragement is one of the most valuable things you can give to another person. To say YES when others say NO. To say GO when others say STOP. My family, friends, students, and colleagues deserve encouragement to strive for great things, to achieve more, and to grab what they want from life. This year, I will be their cheering section.

2) Run – Literally and figuratively. I lost my habit of running a few years ago, and my body has paid the price. Getting softer around the middle is not something I am ok with. 2014 I will run again, if only in fair weather. (Hey, I’m all about improvement, but I’ve never been a huge fan of running in sub-zero temps). But more than just the physical act, I will also run with things that I believe to be important. Taking inspiration and running with it gives me immense satisfaction. Even if some things ultimately don’t turn out how I want them to, I don’t want 2014 to be a year full of ‘what ifs’.

3) Savour – There’s a lot of good that happens in our lives, every day. How often do we really recognize, and take the time to savour it? This year, I’m going to do it a lot. Moments with family, and moments of solitude. Wins at work, and wins at home. Inspiration from old friends, and inspiration from new connections. This will be a year of recognizing the positive, not focusing on the negative.

Maybe these are too lofty, but if I can progress a little further towards each one, then I’ll consider this year a success. Improvement need not come in leaps and bounds. Sometimes it comes one small step at a time.

What will your three words be for 2014?

by Jonathan Barrick

A professional marketer with a passion for all things digital. Experienced in both B2B & B2C, my approach in developing marketing strategies has always been focused on providing the best possible experience for the end-user. I firmly believe that in order to build a strong brand you need to commit to people, first and foremost. Whether employees, customers, partners, or suppliers, it’s the people connected to your brand that truly make it thrive. I believe marketing should be purpose-driven, and that marketing is at its most powerful when it delivers true value and real utility.