In this episode, Jonathan Barrick and Josh Muirhead discuss some of the latest news in social cause marketing, including Dove’s latest and greatest campaign, along with the dangers of not being prepared for what comes with social cause marketing. Also, we take a look at what it means to have an ‘optimized’ personal digital brand, and how you can start optimizing your own digital presence.

Links and resources mentioned in this episode:

Dove’s ‘Choose Beautiful’ campaign -> www.youtube.com/watch?v=7DdM-4siaQw

Chipotle’s social marketing -> www.youtube.com/watch?v=lUtnas5ScSE

LinkedIn -> linkedin.com

Sam Fiorella -> twitter.com/samfiorella

Sensei Marketing -> senseimarketing.com