In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits.

Links and resources mentioned in this episode:

Fast Company -> www.fastcompany.com/

Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254

Search Engine Land -> AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It –searchengineland.com/adwords-brand-…res-can-225648