An interesting post by Gillian MacPherson on the CMA Blog site, looking at how your reach can be expanded on a nearly infinite scale by simply reaching a handful of key influencers through the channel of their own choice: Social Media.

When crafting your message, it’s important to look beyond your immediate followers and look to the next level of people who are connected to those that follow you. This is where the real power of social media lies, and once your message gets repeated by a few key individuals, its power grows exponentially.

Try to keep this in mind: “What can I say that will not only be interesting to my followers, but will also be so compelling that they will want to share it with their own networks?”

Direct link: http://www.canadianmarketingblog.com/archives/2010/08/channel_surfing_for_influencer_3.html