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Marketing Doubleshot Podcast – Ep.11 – Pinterest the Search Engine & Agencies Making Software

In this episode, Jonathan Barrick and Josh Muirhead discuss how Pinterest and its search mechanics combine with other key aspects of the platform to bring power to digital marketers, and a recent article about how marketing agencies should be taking a good hard look at software as a competitive differentiator.

Links and resources mentioned in this episode:

Pinterest – pinterest.com

25 Pinterest Stats, Facts & PR Best Practices – www.cision.com/us/2015/01/25-pin…r-best-practices/

Jim Dougherty – twitter.com/leaderswest

Why ad agencies need to become software companies – www.businessesgrow.com/2015/10/13/ad…re-companies/

Mark Schaefer’s {grow} blog – www.businessesgrow.com/blog/

Marketing Doubleshot Podcast – Ep.10 – Ad Blocking & Missing out on the Mobile Moment

In this episode, Jonathan Barrick and Josh Muirhead discuss the latest in digital ad blocking developments, and the ‘mobile moment’ that many brands and marketers are approaching from the wrong angle.

Links and resources mentioned in this episode:

The Verge – Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web – www.theverge.com/2015/9/17/933896…death-of-the-web

Mark Schaefer’s {grow} blog – www.businessesgrow.com/blog/

Luke Wroblewski – Product Director at Google – twitter.com/lukew – www.lukew.com/

Hotel Tonight – http://hoteltonight.com

Marketing Doubleshot Podcast – Ep.9 – Content Calendar Strategy & Being Adaptable in the Gig Economy

In this episode, Jonathan Barrick and Josh Muirhead discuss ways to be more strategic when planning your content calendar, and how important it is to be adaptable in the current digital marketing career economy.

Links and resources mentioned in this episode:

Content Marketing Institute

CMI Content Calendar Template -> How to Put Together an Editorial Calendar for Content Marketing

Gary Vaynerchuk – Gary on Twitter @garyvee

Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action

In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits.


Links and resources mentioned in this episode:

Fast Company -> www.fastcompany.com/

Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254

Search Engine Land -> AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It –searchengineland.com/adwords-brand-…res-can-225648

 

Marketing Doubleshot Podcast – Ep.7 – SEM Reporting with Causation & Some Brands “Going Dark” on Social Media

In this episode, Jonathan Barrick and Josh Muirhead discuss how marketers can get better understanding of their SEM efforts by mapping actions and events in their reporting and finding true correlation and causation, and explore why some brands have made the puzzling decision to ‘go dark’ on social media and shift to an advertising-only model.


Links and resources mentioned in this episode:

3-Part Introductory Guide to Adwords & SEM by Sean Clark:

  1. http://seanclark.com/pay-per-click/a-guide-to-adwords-making-ppc-work-for-your-business/
  2. http://seanclark.com/google/a-guide-to-adwords-creating-your-first-adwords-campaign/
  3. http://seanclark.com/google/a-guide-to-adwords-launching-your-first-adwords-campaign/

Sean Clark’s website: http://seanclark.com and on Twitter: http://twitter.com/seanclark

Digital Marketing & Analytics: Five Deadly Myths De-mythified! on Occam’s Razor Blog by Avinash Kaushik: http://www.kaushik.net/avinash/digital-marketing-analytics-deadly-myths-de-mythified/

Avinash on Twitter: http://twitter.com/avinash

Marketing Doubleshot Podcast – Ep. 5 – Brands as Media Companies & Google’s Doorway Page Update

In this episode Josh Muirhead and Jonathan Barrick discuss brands evolving in to full-fledged media companies, putting customer experiences and user-generated content at the forefront. Additionally, Jon and Josh discuss the news of Google’s latest algorithm change, taking aim at doorway pages, and what it means for your SEO strategy.

Links & resources mentioned in this episode:

5 Predictions for GoPro As A Media Company –www.edelmandigital.com/2015/02/19/friday5

Google To Launch New Doorway Page Penalty Algorithm –searchengineland.com/google-to-laun…gorithm-216974

Sammy Ganz, Author or ‘5 Predictions for GoPro As A Media Company’ article – twitter.com/sammyganz

Jay Schneider & the team at Brilliance Business Solutions –brillianceweb.com, twitter.com/emediavangelist

Marketing Doubleshot Podcast – Ep. 4 – FCC vs Llamas and a Dress & Finding Good Content Resources

In this episode Jonathan Barrick and Josh Muirhead discuss how the net neutrality ruling by the FCC was completely dwarfed on social media by a pair of llamas and debate over the colour of a dress, and how the content resources we rely on evolve over time along with our own approaches to marketing.

Links & resources mentioned in this episode:

FCC Net Neutrality Ruling – http://mashable.com/2015/02/26/net-neutrality-wins/

Llamas on the loose – http://mashable.com/2015/02/26/escaped-llamas-arizona/

The Dress Debate – http://mashable.com/2015/02/26/what-color-dress-blue-black-white-gold/

Podcamp Toronto – http://2015.podcamptoronto.com/

Stephanie Fusco, Community Manager at Tribal Toronto – http://twitter.com/stephaniefusco

Marketing Doubleshot Podcast – Ep. 3 – Personal Branding & Mobile Customer Journey

In this episode, Josh Muirhead and Jonathan Barrick discuss how important it is to your personal brand to understand what your entire digital footprint looks like, and how mobile proliferation has drastically changed the customer journey.

Links & resources mentioned in this episode:

Altimeter Group Mobile Report: www.altimetergroup.com/pdf/reports/M…ter-Group.pdf

Marketing Companion Podcast: www.businessesgrow.com/podcast-the-m…ng-companion/

Mark Schaefer: twitter.com/markwschaefer

Tom Webster: twitter.com/webby2001

Etsy: etsy.com

Marketing Doubleshot Podcast – Ep. 2 – Creating Smarter Content & The New Approach to Blogging

In this episode, Josh Muirhead and Jonathan Barrick look back at 2014 and talk about what digitally savvy brands in 2015 will need to do in their content marketing strategies to truly achieve success, as well as how the world of blogging has evolved to a rich-media platform.


Links and resources mentioned in this episode:

Gary Vaynerchuk on the importance of Context – www.youtube.com/watch?v=PT7hAh5hxkk

gShift’s blog post series on Creating Smarter Content –www.gshiftlabs.com/create-smarter-…-conversations/

Kevin Spacey at CMWorld on Storytelling – www.youtube.com/watch?v=NJnP2wsgnoA

Mark Schaefer on Content Shock –www.businessesgrow.com/2014/01/06/content-shock/

Chris McBrien – Mr. Fantasy Baseball Podcast –www.dmfantasybaseballpodcast.com/
Chris on Twitter – twitter.com/cmcbrien

Storehouse iPad app – www.storehouse.co/

New podcast – Marketing Doubleshot – Ep.1!

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I am very excited to announce the launch of the Marketing Doubleshot podcast! Hosted by myself and my cohort, Josh Muirhead, the Marketing Doubleshot is our new idea exchange forum where we discuss a pair of topics that we feel are important in the world of digital marketing. The format is simple and straightforward; two hosts, two topics, and each podcast will be an easily-digestable 20-minutes. We certainly hope you enjoy!

In this inaugural episode, Josh and I tackle the following topics:

Social Media – The ‘not-so-level’ playing field?

  • Pay-to-play, impact of Triberr & the strength of networks
  • Dollars for eyeballs in social and the rise of Ello
  • Authenticity and the stigma of the ‘big brand’

Higher Education & Social Media Training

  • Hands-on experience with social for business
  • Learning a channel vs. learning a communication style
  • Clear need for business communication skills training